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The Evolution of Employee Engagement Over 24 Years

Reflecting on the past 24 years since Ashley Kate began, the approach to employee engagement and appreciation has significantly transformed. Two decades ago, a simple thank-you card, an annual bonus, or an occasional team lunch might have sufficed to keep employees feeling valued. However, as the years have gone by and workplace dynamics have evolved, so have the expectations around recognition and engagement.

With the rise of technology, remote working, and the growing emphasis on workplace well-being, employees now seek more than just financial rewards, this is evident in the data from our recently published HR Salary and Benefits Guide. It shows that people crave meaningful engagement, career development, and a sense of belonging. More and more HR is looked to in order to drive these changes, ensuring that appreciation is embedded into company culture rather than treated as an annual checkbox exercise.

The Role of HR in Year-Round Engagement

With this in mind, we reached out to our consultants who speak with HR professionals daily to understand their take on what the HR community says are some of the key strategies for embedding employee appreciation into daily operations.

Personalised Recognition – It is evident that employees want to be acknowledged in ways that resonate with them. Whether through public shout-outs (not to everyone’s taste), personalised rewards, or development opportunities, our consultants have learned that some of the most successful HR teams understand that recognition should be tailored to individuals, not just generic initiatives.

Wellness & Work-Life Balance Initiatives – Appreciation extends beyond words; it includes supporting employees’ wellbeing, this can take many shapes, across the industry, we are obviously hearing more about flexible work arrangements, mental health support, and benefits that enhance their lives. As experienced HR Recruiters we take pride in working with businesses that acknowledge and drive these initiatives forward.

Continuous Feedback & Growth – It comes as no surprise that employees feel valued when they see a clear path for career advancement. The teams we have been talking to prioritise regular check-ins, development plans, and mentorship opportunities as part of their people plans.

Social Connection & Inclusion – Encouraging and driving team-building activities is important, but it essential that businesses recognise diversity, ensuring every employee feels heard and included it goes without saying that this is essential to year-round appreciation.

Celebrating Milestones & Small Wins – From work anniversaries, professional development successes, to project completions, small and big wins should be acknowledged, the companies we work with demonstrate this through various methods, tailoring the acknowledgments to the individuals, thus reinforcing that every contribution matters.

Employee Appreciation Day is a great reminder to celebrate employees, but real engagement comes from continuous efforts throughout the year. As HR recruitment specialists, we witness first hand just how much emphasis People teams put into leading the way in creating environments where employees feel recognised, valued, and motivated every single day.


For more insights into the latest HR trends, salary benchmarks, and benefits expectations, download a copy of our HR Salary and Benefits Guide today! Click here to claim your copy.

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The Evolution of Employee Engagement Over 24 Years

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Reflecting on the past 24 years since Ashley Kate began, the approach to employee engagement and appreciation has significantly transformed. Two decades ago, a simple thank-you card, an annual bonus, or an occasional team lunch might have sufficed to

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